Institution Research

Institutional Research

 

Institution	Details	Publications
Conde Nast	Conde Nast is a global publisher what was founded 1909 and invested in the first British Vogue in 1916.	Vogue Glamour G (British) Q
Dennis Publishing	Dennis started out as a magazine business in the early 1960’s. In the late 1970’s Dennis publishing was born and started out with Kung Fu Monthly.	Den of Geek Kontrabrand Viz
Hearst	Hearst (William Randolph) in one the leading publishers within the UK with 20 magazines and 20 online assets.	ELLE Runner’s World SugarScape
Bauer Media	Bauer Media Group is a multinational media company headquartered in Hamburg, Germany which operates in 16 countries worldwide. The company was founded in 1875 and started with ACP magazines.	Q Kurrang Empire

I think for my Magzine, I am going to chose the Publisher, Bauer Media because they cover huge music magazines and have many viewers/ fans of different ages depending on the magazine they like.  I have also chosen this magazine because their different tastes in their other magazines are different to the magazine I hope to produce so there would therefore be no compitition as my audience will be a lot younger than the other readers.

Double Page Deconstructions

 

 

Double Page Deconstruction

 

 

 

Here I am going to deconstruct three double pages from out of different magazine's which I have chosen to do this practical.

 

 

 

MY CHEMICAL ROMANCE:

 

 

 

Layout: There are two columns that have been sued to talk about the main story on this double page. they have been placed underneath the Masthead and Sub-heading on the left page, so that when people open the pages, the first side they will see be the left side. also the use of having it underneath the the masthead and sub heading is so that the readers can literally read in order, straight off the headings, it would be the story, with no distraction from any other stories, it literally goes straight in. The layout of the images have been placed in the magazine so that the right side is completely covered of a main image of the band's main singer, followed by smaller box images of the rest of the band members in different situations along the bottom of the page, going across till the end of the left page. The use of having the images so close to the text, but not in the way helps put the story together, so the double page all makes sense with an article and images to support whats in the story.The Masthead and Sub-heading have both been positioned slantey to give the reader a feeling or rock, supporting the story's theme and band theme. There has been a strap line used on the far right side of the right hand side page which is just being used to give out other information, but has been specifically placed to the far side so that it doesn't get in the way of the main story, distracting the reader. The theme of the magazine's double page has been set to a very dark, rock 'n' roll theme of black, red and white. The effect of this sets a calm yet exciting vibe, and relating to the colours of My Chemical Romance as they have the theme set the colours which suit their band. The use of the colour red in the masthead on 'We're being' and 'We can be! sets the immediate rock 'n' roll feeling and the use of the white on 'the best MCR' helps break up the colours so that the white bit stands out from the red, making it be what catchers the readers attention. The use of the colour red on the first letter in the first column, and then the writing continuing in white supporting the theme.

Images: The images used for the magazine are all of the band's members, while on stage or in the music studios. All of the images have been taken to the scale of black and white to again support the theme. All the images seem to be fairly close ups on each singer/ member in different situations to make the reader focus more on their faces and the fact that they are doing music, like singing and in the studio's to support the fact that they aren't bad people like most people make rock bands such as them selves seem to be, and instead that they are very passionate about their singing and that they are all very good friends as well as colleagues. Another use of the close ups on the singers could be to appeal to female fans and just people in general who may admire them. The main image of the main singer helps emphasis that he is the main person in their band, that he is what MCR is all about, and so that the full page of the image of him is to draw in readers, just because he is on the page.

Language: By using the word 'invite' in the sub heading, it makes the reader want to read as their has been an opportunity to find out more about MCR and their life behind stage, and so they will want to take it. By using the pre-modifying adjective 'Best', it emphasis the importance of the band, so that everyone must read their story. The use of the font size in the masthead on 'the best MCR' again helps emphasis the fact that MCR is the best already, and that out of all the bands that may be simile to their band, they are the best. The use of the Bold on 'My Chemical Romance' helps the reader focus more on the name then the sub heading itself so that that would be the main selling point of the double page. The effect of this would be so that when readers are just skim reading over the text, if not already not noticed the images, they would see 'My Chemical Romance' and draw them in into the story. Another use of the Bold effect is to show that their name is big, important, well known, therefore even if people didn't know their music or band all too well, they would want to read this anyway because of their big name.By using a tag on the left hand page 'WORLD EXCLUSIVE', it makes the reader realise that they are a world wide hit story, and that this story is a "must read" because of their fame.

 

DIRTY LITTLE SECRETS:

 

 

 

Layout: The layout of the magazine is laid out in three columns where two of them are close together right underneath the masthead on the left hand side of the magazine and the other column is on the right side of the magazine, separated. The main image for this double page has been put more or less in the middle of the magazine, letting them be in the middle of he information gathered around them. The first thing that you would see when you open this magazine would be the main image and the masthead 'Dirty Little SECRETS'. Underneath the masthead, there is a strapline, supporting the masthead by adding extra information, inviting the readers into their story. They have also used a  and a pull quote on the other side of the page to the effect that it would make readers see it, and want to know what the quote is about. Just like he first magazine, the share the same theme of black, red and white to give a rock 'n' roll feeling and also relate to the band the magazine is based on.

Images: The images used in the magazine are mid camera shots of the band members which have been positioned around the main image and for the main image a picture of the full band. All the smaller images have been taken to scale of black and white, whereas the main image has been take in colour to differ from the other images and also so it stands out from he background. The colour red in  'SECRETS' and the hat in the main image and the boarders of the smaller images all link to the theme of rock 'n' roll, which was also seen in the first magazine along with red text to stand out and to catch the readers eye. 

Language: In the masthead the word "SECRETS" has been used to draw the readers in to read the story as it makes them want to know what the story is about and why it has been described as a 'SECRECT'. This effect also used in the firs magazine to draw th readers in as soon as they read just the ,asthead to make the story sound like it was a 'must' read.

AEROSMITH:



 

 

Layout:The column layout of this magazine has been set out so that there are two columns on each side of the magazine relating to the story and  another column relating to a different story but still about AeroSmith. The main image of Steve Tyler has been laid out so that its the first thing the will see on the left hand side of the page. Unlike the other two magazines, this double page doesn't have masthead or subheading to give a teaser about what the story is about, the effect of this makes the reader read the full story to then see what its about.

 

Images: The images used in the magazine have been set out across the magazine. All the smaller images have been scaled in black and white, just like the other two double pages and also the main image has been scaled in colour just like the last magazine. On the smaller images there are captions to anchor the images telling the readers where the images were taken.

 

Language:  The language used in this magazine next to the main image is a pull-quote from Steve Tyler referring to the band and how they act which involves him being shirtless and messing around with his band members. The relates to the second image that I deconstructed which also had a pull-quote, quoting one of the band members.

 

 

Coursework Stage 2 - Planning

 I have completed a plan for my propsal - stage 2.

AS Media Studies Coursework     Name: Leanne Seddon

Proposal Form

 

 

Describe your idea for the brief: The idea for the brief for my magazine is that it will be a music magazine filled with pop charts music – just what the young teens will want to read. I am planning on having the target audience quite low with the teens as 12-16 so that it would fit in with my potential genre of Pop. I am also planning on having bright colours and slightly bigger front than normal magazines throughout as a theme to help relate to my target audience.

Genre/ sub genre: list similar texts which have inspired your thoughts The genre of my music magazine will be Pop as it will be filled with all the charts music with all the hottest pop starts and latest pop music. The music involved will be all the popular new music from artists such as Taylor Swift, Katy Perry, One Direction and new music artists such as 5 Seconds of Summer and others. I have chosen this genre because this is what will be very popular with young teens and will help sell my product.

Target audience: gender/ age/ characteristics/ behaviour The target audience for my music magazine will be aimed more directly at young teens, aged 12-16 as it will have gossip columns about the celebs and music information such as when the next latest video will be released and lyrics etc… I have chosen this target audience as it links within my genre and it will again help sell my magazine as a music magazine. Also, I have chosen more specifically of teenagers because teenagers are more likely to buy magazines and make my magazine more likely to be read/ bought more than other music magazines for older target audiences as they are more into music and influences then other older ages.

Major conventions I will use The main conventions that I will use will be the most important conventions such as the masthead, cover line, main image and some of the essentials such as the bar code, date and issue number and also price on my front page, and for my context page I will use again a masthead and cover line along with context boxes.

Conventions I may subvert/ change/ not use Other conventions I may use could be things such as a sky line and bubble text box to help my magazine have a professional look and so that page looks complete and not so boring and plain. Although my ideas are still in progress and are not polished I don’t think I will want to use loads of little images to go with my sub headings and cover lines as it will make the page look cluttered and it will also make the audience lose interest in the magazine as the front page will look too busy.

Original images: what/ where/ what The images I think I will like to use will be images mostly taken by me, by using my friends as the models and replacing their names with popular artist names such as Emilie Sande and other bands such as The Wanted and 5SOS. I am still not 100%sure where I would like my images to be taken but I would like them to be taken so that they look professional. The images could be possible be taken within the collage but in the studios so there is a white background with light and the proper equipment so then I can control the environment.

Potential difficulties/ Plan B: The potential difficulties that I could experience could possibly be when I’m taking picture I will not get the images I was hoping for, or when I’m editing the images to go as my main image, they won’t be the right size.

Coursework Stage 1- Proposal

Here I have started thinking about my initial ideas for magazine and the style of magazine I would like.

AS Coursework Proposal Table – Stage 1

 

Type of Magazine (music, etc)	Music Magazine – Pop charts.
Name of Magazine	I haven’t thought of a name yet as it are still early days.
Audience (male/female)	Could be male or female – Teenagers.
Audience (attitudes and interests)	Interested in Pop Charts Music and ‘new’ music.
Outlet (where it can be bought from?)	I would like it so it can be downloaded, as it won’t be able to be sold in normal shops however, I would like it so it can be available on apps for tablets, computers and phones.
Necessary Information	Barcode, issue number, price, date.
Selling Point	It will appeal to young teenagers.
Theme (article)	The theme will be Pop Charts music and new musician music.
Images Front Cover	Images of a ‘model’ of a musician and possible other band images.
Images Inside	Inside the magazine will be images of real bands along with images I have taken of ‘musicians’.

 

Analysing Previous Student Work

Analysing Previous Student Work

Name of Magazine	Strengths	Weaknesses	Grade I awarded and reason
Star Quality	The colour scheme is throughout: the colours of yellow, black and white carry out through al pages, giving a professional look. Good images: the images are good as they have obviously been taken by he makers for the main image on the front page and for some of the images on the contents page and for their double page spread. Masthead is unique: its good quality and unique	The contents page is cluttered: the images are far too big and there isn’t enough information about what is on the pages. Photoshop work isn’t at a professional level: could have been edited a little better for better quality	B It is very well planned out and the layout and theme is consistent, however I don’t think that the magazine I at its full potential because of the cluttered images.
TODAY!	The colour theme is throughout: the colours run throughout of the magazine of the colours of red white and black. Images: the images are simple and don’t clutter the pages.	Contents page: there could have had a red background to make it look less plain and boring behind the text.	B: This magazine was very good and I really like the colour white as a background so that the magazine wasn’t too bright and it didn’t look messy, however I again don’t think that it reached its full potential as there could have been extra colour added because too much white made the background look boring.
Reckless	Masthead: It fits with the theme of the magazine as you can easily guess what the magazine is about – reckless people ad rock music. Theme: dark colours continue throughout – black.	Main Image: didn’t look very professional as even for something aimed at his magazine audience, you wouldn’t see an image as such on it, also the ‘star’ didn’t have a name on the front cover.	D: I gave this magazine a D because it didn’t look very professional the images weren’t very good as it was badly photoshopped ad there wasn’t enough writing inside. Other fonts could have been used to look more professional to the audience.

What have I learned from looking at last year’s student work?

I have learned that creating a magazine looks harder that what I originally thought. I have also learnt that to make my magazine look really good I will have to keep my theme bright to fit my genre of magazine, and also, I will have to make the main image relevant to the whole magazine by thinking carefully about setting, props and costume.

How will I apply this to my own work?

I will think thoroughly about the setting of my main images to make it fit with the theme and also not over do the theme so it doesn’t look cluttered and unprofessional. I will also play around with my setting of the magazine so that everything relevant fits together and so that other images and subheadings don’t take the attention away from the main image/ story.

Preliminary Task - Front Cover and Contents

Following my Preliminary task, here I have made a rough Front page and Contexts page for my College magazine using Microsoft Publisher.

 

 

 

 

 

 

I have created the preliminary task within an hour and a half and I have recieved some feeback resulting in how to make my front page and contents page better. Some of the feeback included "blurry" images. Areas to imporve included "More Variety of fonts / colours" and "Check spelling / grammar". I agree  with my feeback as my images could be imporved as when I was taking my images, i didnt have enough time on taking the pictures, and so I could do with having longer time taking the pictures. I think that I would change the way I have designed the Contents page as I dont think I would like to include the boxes of text, and instead do columns. Also I think I will spend more time on planning the plans for the magazines as after doing them, I have decided I do not like the original flat plan as much because of overall outcome didnt look as good as I hoped.

 

Photoshop Skills Development

 

 

I have used photoshop to make this magazine cover on Photoshop. First I made a duplicate background and then used the magic wand to take away he background of the copy of the image. I then changed the colour and brightness of the images and background colour, and the used the paint pen to smooth over the rough paint outlines. After that I added the mast head and 'sell line' to the cover and the opened an image of the bar code.

 

 

 

Contents Page Deconstructions

Here i have deconstructed three magazine contents pages on PowerPoint. I have carefully labelled the images that i found using Google Images.

Preliminary Task Flat Plans

I have created to preliminary flat plans on publisher:

Front cover:

For the front cover of my magazine i have put the Masthead on the top right hand of the magazine, so it will be the first thing that the reader of the magazine will read. I have added a bubble to my magazine to add different shape of text. I have made the main image cover most of the magazine so that is will attract the audience. I have also put the cover line and the sub heading underneath on the image so then the reader knows which story is belongs to and doesn't get confused. I have also out the bar code at the bottom of the page so it doesn't get in the way.

Contents Page:

 

For the contents page I have placed the magazine logo on the top left corner so that the theme is carried out. I have set out a theme of text and images, so then the theme looks tidy and so there isn't blank spaces left on the page.

 

Inspirational Texts

I have started thinking about the contents for my magazine. These are the types of artists I'd like to put into my magazine.















I have also created a mood board on Bighugelabs.com, which i have posted below

Music Magazine Deconstructions

I have deconstructed 3 music magazines on Powerpoint and have posted it on Slideshare.net...

Magazine covers from Leanne Seddon

Key Features of a Magazine Cover

I found this image by searching 'Music magazine covers' on google images, and then I edited this image by adding labels of key features around the image.

Masthead:

The title of a newspaper or magazine.
 

Sub Headings:

Added information referring to the masthead, or added information about other coverlines.

Cover Lines:

A heading which relates to the main story (which also matches the main images). Other coverlines, are usually smaller than the main coverline, refer to other stories in the magazine.

Main Image:

The selling point of the magazine. The image of the main story.

Promotional Give Outs:

Text on the front of the magazine which helps promote either the magazine or whatevers the main story.

Barcode (Essentials):

Essientials can be the Barcode --which lets the magazine be sold-- or other details such as issue price, date, website address etc...

Print Brief

Print Brief

You must complete two linked tasks. The set brief is as follows:

Preliminary exercise: using DTP and an image manipulation program, produce the front page of a new school/college magazine, featuring a photograph of a student in medium close-up plus some appropriately laid-out text and a masthead. Additionally you must produce a mock-up of the layout of the contents page to demonstrate your grasp of DTP.

Main task: the front page, contents and double page spread of a new music magazine (if done as a group task, each member of the group must produce an individual edition of the magazine, following the same house style).

All images and text used must be original, produced by the candidate(s), minimum of four images per candidate.

Why is there a preliminary task and a main task?

The preliminary task is designed as your chance to familiarise yourself with the software and hardware, to working in a team (if applicable) and to organising your planning and construction. Think of it as a ‘trial run’ for your main task.

The preliminary task is unpressurised, because it is not formally marked

for your coursework. It does not have to be of a highly ‘finished’ or polished quality.

However, it must be undertaken. Failure to undertake or complete the preliminary task will result in a 15 mark deduction from your main task construction mark.

You must complete it by the deadline set by your teacher. Save your work so that you can submit it with your main task on the Easter deadline.

) There should be evidence of your skills progression between the preliminary task and the main task. This will inform the mark given to you for your main task.

) Remember that coursework is worth 50% of AS Level Media Studies, which makes it hugely important. It is unlikely that coursework for your other AS levels will count for such a high percentage of the overall mark.